Forensic Research Archive of Manipulation and Exploitation
Cautious? You bet!, 1942 US poster: Industrial-safety poster

Cautious? You bet!

Industrial-safety poster: an infantryman with a rifle crouches behind cover as a shell bursts nearby, under the headline 'Cautious? You bet!' and the line 'Your job, too, requires caution!'. The soldier's care under fire is borrowed to lend weight to workplace safety (transfer).

Propaganda techniques used in this poster

Transfer
Date
1942
Period
Second World War
Made by
Victory-Builders Division, Bressler Editorial Cartoons (Packer, artist)
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Warn or inform
Themes
Home front, Labor
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Victory-Builders Division, Bressler Editorial Cartoons, Inc.. National Archives and Records Administration, RG 44, 44-PA-565 (NAID 514044).

Text on the object

Original (English) · read from the image, not independently checked

CAUTIOUS?
YOU BET!
YOUR JOB, TOO, REQUIRES
CAUTION!
[signature:] PACKER
Copyright 1942 by "VICTORY-BUILDERS" Division of BRESSLER EDITORIAL CARTOONS, Inc.

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