Chieu Hoi Nationwide Rewards Program (Đồng bào có thể được chính phủ tưởng thưởng)

A text-led Chieu Hoi poster in red, blue and white says the government has postponed the end of its special Chieu Hoi emulation rewards campaign, which was due on 31 January 1969, for an indefinite period. Cash rewards will continue for citizens who help persuade Viet Cong soldiers and cadres to rally. A shield emblem with a dove and a flame sits beside the offer; the tell is the money incentive addressed to the public rather than to fighters.

Propaganda techniques used in this poster

Card stackingGlittering generalities

Date

1969

Period

Cold War

Made by

Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese Chieu Hoi programme

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Johnson Administration

Leader

Lyndon B. Johnson

Audience

Enemy civilians

Purpose

Mobilize or secure compliance

Themes

War and the military, Economy and finance

Event

Vietnam War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026

Rights

NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon. National Archives and Records Administration, 306-VP-3-3083.

ĐỒNG BÀO CÓ THỂ ĐƯỢC
CHÍNH PHỦ TƯỞNG THƯỞNG

VÌ NHẬN THẤY CHIẾN DỊCH TƯỞNG THƯỞNG ĐẶC BIỆT THI ĐUA CHIÊU HỒI ĐÃ MANG LẠI NHIỀU THÀNH QUẢ TỐT ĐẸP NÊN CHÍNH PHỦ ĐÃ QUYẾT ĐỊNH DỜI NGÀY KẾT THÚC CHIẾN DỊCH (NGÀY 31-1-1969) ĐẾN MỘT THỜI GIAN VÔ HẠN ĐỊNH.

PHẦN THƯỞNG BẰNG TIỀN MẶT SẼ ĐƯỢC TIẾP TỤC TẶNG THƯỞNG CHO NHỮNG CÔNG DÂN CÓ CÔNG MÓC NỐI THUYẾT PHỤC CÁN BINH VÀ CÁN BỘ CỘNG SẢN VỀ HỒI CHÁNH.

CHIÊU-HỒI

3083

COMPATRIOTS CAN BE REWARDED BY THE GOVERNMENT

Because the special Chieu Hoi emulation rewards campaign has brought many fine results, the government has decided to postpone the end date of the campaign (31-1-1969) to an indefinite time.

Cash rewards will continue to be given to citizens who deserve credit for making contact and persuading communist soldiers and cadres to return [rally].

CHIEU-HOI

3083