"Usted elige" leaflet: Chilean flag above a hammer-and-sickle field (1988 plebiscite period)
A leaflet stacks the Chilean flag (blue canton, white star, white and red stripes) over a red field carrying a hammer, sickle and star, with 'USTED ELIGE' ('You choose') across the white band between them. The tell is the two-item menu: the national flag on one side and the Soviet emblem on the other, so the choice is framed as homeland or communism and the emblem's stigma is pasted onto the unnamed alternative.
- Date
- 1988
- Period
- Cold War
- Made by
- Sponsor not named on the leaflet (catalogued by Memoria Chilena as a plebiscite-period leaflet)
- Region
- Latin America
- Country
- Chile
- Medium
- Leaflet
- Issuer type
- Mixed
- Regime
- Pinochet Regime
- Leader
- Augusto Pinochet
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Techniques
- TransferCard stacking
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Memoria Chilena (Biblioteca Nacional de Chile), retrieved October 2, 2026
- Rights
- Free reuse per holder (Memoria Chilena: 'Patrimonio cultural común')
Memoria Chilena, Biblioteca Nacional de Chile (donation of Rafael Karque)
Text on the object
USTED ELIGE [Chilean flag at the top; hammer, sickle and star on a red field below] [grey band at the foot, added by the library:] memoriachilena.cl
YOU CHOOSE
The only printed words on the leaflet are 'USTED ELIGE' in blue capitals on the white band. The foot band is the library's watermark.
