Clean wood floors right, make 'em last... lumber is scarce
Army conservation sheet: five numbered floor-cleaning rules in white type over a photographic wood-plank ground, with the line 'Make 'em last... lumber is scarce' at the foot. The technique is faint here: the sheet gives practical instructions and one stated reason, scarcity of lumber.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Office, Chief of Engineers (Army Conservation Program)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-583 (NAID 514063).
Text on the object
Clean WOOD FLOORS Right 1 Daily care should be dry sweeping or mopping. 2 Scrub with soap and water no oftener than absolutely necessary. Frequent soaking softens wood—makes it splinter and wear away. 3 Use only Mild soap for scrubbing or mopping. 4 Clean a small area at a time. Rinse off soap with clear water, and wipe dry immediately. 5 Never flood the floor or let water stand on it. Make 'em LAST... LUMBER is SCARCE U.S. ARMY SAVE CONSERVATION PROGRAM ARMY CONSERVATION PROJECT NO. 65-E-15 [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943—O—574069] OFFICE, CHIEF OF ENGINEERS
