Pour hâter la Victoire et pour nous revoir bientôt, Souscrivez ! (To hasten Victory and to see each other again soon, subscribe!)
Two women embrace in the foreground, one raising an arm in greeting or farewell, each wearing a tricolour cockade, above a handwritten-style appeal to subscribe to the 1918 National Loan. The poster ties a bank's subscription desk to the hope of reunion and victory; the tell of transfer is the emotional scene of separated families standing in for the financial transaction.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- Comptoir National d'Escompte de Paris; Auguste Leroux (artist)
- Region
- Western and Central Europe
- Country
- France
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Clemenceau Government
- Leader
- Georges Clemenceau
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War I
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Comptoir National d'Escompte de Paris; Auguste Leroux (artist). National Archives and Records Administration, 4-P-12.
Text on the object
COMPTOIR NATIONAL D'ESCOMPTE DE PARIS EMPRUNT NATIONAL 1918 Pour hâter la Victoire et pour nous revoir bientôt, Souscrivez ! ON SOUSCRIT SANS FRAIS AU SIÈGE SOCIAL, 14, RUE BERGÈRE, À PARIS ET DANS TOUTES LES AGENCES OU BUREAUX DE QUARTIER. -AUGUSTE LEROUX- Imprimerie JOSEPH CHARLES - Paris VISA 13.339
NATIONAL DISCOUNT BANK OF PARIS NATIONAL LOAN 1918 To hasten Victory and to see each other again soon, Subscribe! SUBSCRIPTIONS ARE TAKEN FREE OF CHARGE AT THE HEAD OFFICE, 14 RUE BERGÈRE, IN PARIS AND AT ALL AGENCIES OR DISTRICT OFFICES. -AUGUSTE LEROUX- Joseph Charles Press - Paris VISA 13.339
