Dig down deep! Buy twice as many Bonds in the mighty 7th War Loan
Treasury bond poster: a sleeve patterned with stars (Uncle Sam) holds out a fan of $100 bonds toward a figure in overalls whose hand rests in a pocket, with bombers over wrecked tanks behind. 'Dig down deep!' links the worker's pocket to the war scene; the 7th War Loan, a stated goal of twice as many bonds, is named at the foot.
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (artist: Geo. Kanelous)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-636 (NAID 514114).
Text on the object
DIG DOWN DEEP! Buy twice as many Bonds in THE MIGHTY 7TH WAR LOAN [signature:] Geo. Kanelous [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1945-O-639140 AN OFFICIAL U.S. TREASURY POSTER WFD 16
