Do it right, make it bite
Ordnance Department poster: a worker with a photo badge on his shirt grips the handle of a gun whose tracer stream brings down an aircraft marked with crosses and a swastika; belts of large rounds lie behind him. The worker is shown as the one who shoots the enemy down, a transfer and plain-folks device that links the factory job to combat success.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Army Ordnance Department
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Ordnance Department. National Archives and Records Administration, RG 44, 44-PA-114 (NAID 513562).
Text on the object
DO IT RIGHT MAKE IT BITE [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1942--O--489411] [imprint: ORDNANCE DEPARTMENT, U. S. ARMY - KEEP 'EM SHOOTING!] [signature: c.c. beall (uncertain)]
