Don't let that big idea get away!
Suggestion-programme poster: a man in a straw hat in a rowboat strains at a bent fishing rod while a cartoon fish with a hook in its mouth leaps overhead, under the headline 'Don't let that big idea get away!'. The text offers the reader a cash award for writing an idea on a suggestion blank; the fishing image carries the lure of a reward. The technique is faint here.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army Service Forces (ASF Suggestion Poster No. 4)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Mixed
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Service Forces (ASF Suggestion Poster No. 4). National Archives and Records Administration, RG 44, 44-PA-677 (NAID 514156).
Text on the object
DON'T LET THAT BIG IDEA GET AWAY! Write it down on a Suggestion Blank YOUR IDEA MAY WIN A CASH AWARD [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1944-O-614875 ASF Suggestion Poster No. 4
