Don't Let Up. Keep On Saving Food.
A tall, clenched-fist soldier or labourer in a rough uniform stands over a crouching, helmeted figure on the ground, under the words 'don't let up.' The victory scene is attached to the practical request to keep conserving food. The tell is the borrowed war image: a household task is framed as finishing a fight.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Food Administration (printed 'United States Food Administration'); Wynkoop Hallenbeck Crawford Co. (printer)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-69.
Text on the object
don't let up Keep On Saving Food UNITED STATES FOOD ADMINISTRATION [artist's signature, upper right: F. Luis Mora] [monogram, lower right of picture: D] No. 29 WYNKOOP HALLENBECK CRAWFORD CO.
