Eat More Cottage Cheese, You'll Need Less Meat
A carton and plate of cottage cheese are linked by red arrows to five photographs of a cow, pig, sheep, calf and hen, each captioned as a pound of meat, under the claim that one pound of cottage cheese supplies more protein than a pound of any of them. The sheet closes on a pocketbook appeal and an offer of recipes by postal card. The tell of card-stacking is the single chosen measure, protein per pound, set against the household-economy question in the last line, with price, taste and other nutrients left unstated.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- U.S. Department of Agriculture
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Health
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Department of Agriculture. National Archives and Records Administration, 4-P-103.
Text on the object
EAT MORE COTTAGE CHEESE [carton: COTTAGE CHEESE] ONE POUND [plate tag: PURE COTTAGE CHEESE] SUPPLIES MORE PROTEIN THAN One pound of beef, or One pound of pork, or One pound of lamb, or One pound of veal, or One pound of fowl YOU'LL NEED LESS MEAT A Postal Card Will Bring Recipes for using this meat substitute U. S. DEPARTMENT OF AGRICULTURE, WASHINGTON, D. C. COTTAGE CHEESE OR MEAT ? ASK YOUR POCKETBOOK !
