Fertilizer Produces More Palay!, 1951 US poster: A English-language fertilizer poster of the U.S. Economic Cooperation

Fertilizer Produces More Palay! (English-language ECA poster distributed in the Philippines)

A English-language fertilizer poster of the U.S. Economic Cooperation Administration (ECA) for Philippine rice farmers. One farmer scatters fertilizer from a basket in a flooded paddy and another cuts the harvested rice; an inset compares two haystacks, 'with' and 'without' fertilizer. The text says the government, with ECA aid, is importing fertilizer and a small investment will give more rice per hectare. The tell is card-stacking: one comparison image stands for the whole yield case, with no costs or conditions shown.

Propaganda techniques used in this poster

Date
July 30, 1951
Period
Cold War
Made by
U.S. Economic Cooperation Administration and Philippine Council for United States Aid (U.S. Information Agency predecessor series: Propaganda Posters Distributed in Asia)
Region
North America
Medium
Poster
Issuer type
State
Regime
Truman Administration
Leader
Harry S. Truman
Audience
Foreign public
Purpose
Persuade or win support
Theme
Economy and finance
Event
Cold War
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1951. National Archives, Record Group 306 (NAID 5729943, 306-PPA-43).

Text on the object

Original (English) · read from the image, not independently checked

FERTILIZER PRODUCES MORE PALAY!

Your GOVERNMENT WITH THE AID OF THE UNITED STATES ECONOMIC COOPERATION ADMINISTRATION IS IMPORTING FERTILIZER TO HELP YOU PRODUCE MORE PALAY. A SMALL INVESTMENT IN FERTILIZER WILL GIVE YOU MANY MORE CAVANS PER HECTARE

[basket:] FERTILIZER
[inset:] WITH FERTILIZER / WITHOUT FERTILIZER

For INFORMATION ON HOW TO BUY E.C.A. FERTILIZER AND HOW TO USE IT, SEE YOUR MUNICIPAL AGRICULTURAL INSPECTOR OR THE FERTILIZER ADMINISTRATION OF THE DEPT. OF AGRICULTURE & NATURAL RESOURCES
E.C.A.

PHILIPPINE COUNCIL FOR UNITED STATES AID
UNITED STATES ECONOMIC COOPERATION ADMINISTRATION