Equipment is precious!
A woman in a white blouse cleans a typewriter with a syringe-style cleaner, a bottle marked 'Alcohol' beside her, while a large white-outlined figure of a soldier aiming a rifle fills the background. The tell for transfer is the soldier drawn behind the typist, tying care of office equipment to the soldier's needs ('help him win').
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Government (agency not printed); artist Jon Whitcomb
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Government (agency not printed). National Archives and Records Administration, RG 44, 44-PA-729 (NAID 514217).
Text on the object
EQUIPMENT IS PRECIOUS! Remember his needs. Your care of office equipment will save vital materials and help him win. [signature:] Jon Whitcomb [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943—O—554460 [bottle label:] ALCOHOL
