For baby's future buy war bonds
A black-and-white photograph of a smiling baby in a high chair holding a 25-cent war savings stamp album, with the headline 'For Baby's Future Buy War Bonds' on a blue band. The child stands in for the family's future and the purchase is tied to it; the sheet states no threat, so the appeal rests on affection and security.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Savings Staff
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Savings Staff. National Archives and Records Administration, RG 44, 44-PA-791 (NAID 514279).
Text on the object
For Baby's Future BUY WAR BONDS [on album:] 25 CENT STAMP ALBUM / For the purchase of UNITED STATES WAR SAVINGS BONDS / 25c STAMPS / $25 BONDS [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-536492 [imprint:] WSS 627
