Food is fighting strength - conserve it!
A helmeted infantryman charges forward with a fixed bayonet, mouth open, beneath the headline 'Food is Fighting Strength'. A yellow cartridge-case roundel reads 'Food is Ammunition, Don't Waste It'. Food is likened to weapons and the soldier's combat image is transferred to clearing the plate; the sheet states it is for mess halls only.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program (SAVE)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Program (SAVE). National Archives and Records Administration, RG 44, 44-PA-787 (NAID 514275).
Text on the object
FOOD IS FIGHTING STRENGTH [roundel:] FOOD IS AMMUNITION * DON'T WASTE IT * CONSERVE IT! [imprint:] U.S. ARMY SAVE CONSERVATION PROGRAM [imprint:] ARMY CONSERVATION PROJECT NO. 40-Q-11 [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-556224 [imprint:] THIS POSTER WILL BE DISPLAYED IN MESS HALLS ONLY
