For victory: at least 10% of your pay every payday (Help him, help yourself)
Two photographs, a soldier with rifle in the upper panel and a mechanic working under a vehicle in the lower, each beside an arrow. 'Help Him' says $3.00 in War Bonds buys 144 rifle bullets; 'Help Yourself' says it brings back $4.00. The tell is card-stacking by pairing a patriotic figure and a personal gain, with the soldier's standing transferred to the purchase.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (inferred; no issuer printed on the sheet)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-814 (NAID 514309).
Text on the object
Help Him Every $3.00 you put into War Bonds buys 144 rifle bullets Help Yourself Every $3.00 you put into War Bonds brings you back $4.00 FOR VICTORY AT LEAST 10% OF YOUR PAY EVERY PAYDAY
