Fresh Food Vital for Victory! Invest part of every sale in War Bonds
Photograph of a produce market, with baskets and crates of vegetables and a man carrying a basket, under a red banner reading 'Fresh Food' and red script 'Vital for Victory!'. Below, 'Invest part of every sale in WAR BONDS' asks sellers to buy bonds. The technique is transfer: the standing of 'victory' is attached to produce and to bond buying.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (issuer not printed; U.S. Government Printing Office imprint)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-839 (NAID 514333).
Text on the object
Fresh Food Vital for Victory! Invest part of every sale in WAR BONDS [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943-O-537321
