Get 'em fixed in time!
Army shoe-repair conservation poster: two cartoon figures, one in civilian dress and one in uniform, stand beside a large drawing of a shoe with three circled trouble spots (rip in the uppers, thin outer sole, loose heel). Two benefits are listed, 'Avoids foot troubles' and 'Saves good shoes'; the cartoon figures give a plain-folks tone.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Office of the Quartermaster General (Army Conservation Project No. 77-Q-29)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Office of the Quartermaster General. National Archives and Records Administration, RG 44, 44-PA-861 (NAID 514355).
Text on the object
GET 'EM FIXED In Time! WHEN There's a rip anywhere in the uppers—however small. WHEN There's a thin spot or first sign of a break in the outer sole. WHEN The heels are loose, worn down or run over. -AVOIDS FOOT TROUBLES -SAVES GOOD SHOES ARMY CONSERVATION PROJECT NO. 77-Q-29 SAVE (U.S. ARMY CONSERVATION PROGRAM) OFFICE OF THE QUARTERMASTER GENERAL [imprint: ☆ U.S. GOVERNMENT PRINTING OFFICE : 1944—O—583195] [handwritten pencil note, archival: army conservation project / equipment / conservation]
