Get 'em into the fight!
Navy industrial-incentive poster: a photograph of two landing craft unloading crates onto a beach, with a tilted panel quoting Rear Admiral W. B. Young that landing craft are the pack mules of amphibious supply lines. The technique is testimonial, a named senior officer endorsing the work of the shipbuilders addressed by the slogan.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Navy, Industrial Incentive Division (Official Navy Poster, NAVSHIPS 8)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy. National Archives and Records Administration, RG 44, 44-PA-862 (NAID 514356).
Text on the object
"LANDING CRAFT ARE THE PACK MULES OF OUR AMPHIBIOUS SUPPLY LINES." Rear Admiral W. B. YOUNG, U.S.N. CHIEF OF THE BUREAU OF SUPPLIES & ACCOUNTS GET 'EM INTO THE FIGHT ! OFFICIAL NAVY POSTER NAVSHIPS 8 Additional copies can be obtained from Industrial Incentive Division, Navy Department, Washington 17, D. C. [imprint: ☆ U. S. GOVERNMENT PRINTING OFFICE : 1944—O—562884] [handwritten pencil note, archival: classify - Navy incentive production - photo]
