Forensic Research Archive of Manipulation and Exploitation
Groundwork for Victory, Grow More in '44, 1944 US poster: Garden-campaign poster

Groundwork for Victory, Grow More in '44

Garden-campaign poster: a worn work boot presses a garden fork into turned soil beside a white house and picket fence, under the headline 'Groundwork for Victory' and 'Grow More in '44'. The sponsor's Texaco star sits beside the Garden V for Victory emblem, tying the company name to the national gardening effort (transfer); the slogan relies on a broad virtue word (victory).

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1944
Period
Second World War
Made by
Texaco (sponsor), with the Garden V for Victory emblem
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Texaco. National Archives and Records Administration, RG 44, 44-PA-216 (NAID 513659).

Text on the object

Original (English) · read from the image, not independently checked

Groundwork for Victory
TEXACO
GARDEN V FOR VICTORY
GROW MORE IN '44
[signature: illegible, lower left of picture]

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