Content note: Painted close-up of a soldier with blood running down his forehead. This object is shown as it was published. Why

Have You Really Tried to Save Gas by Getting Into a Car Club?, 1944 US poster: Painted close-up of a grim helmeted soldier

Have You Really Tried to Save Gas by Getting Into a Car Club?

Painted close-up of a grim helmeted soldier with blood running down his forehead, under the question 'Have you really tried to save gas by getting into a car club?'. The wounded front-line figure lends sacrifice to the request to share rides, a transfer, and the injury is a fear-appeal and guilt cue aimed at drivers.

Propaganda techniques used in this poster

Date
1944
Made by
U.S. government (artist Harold von Schmidt; issuer not printed)
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. government (artist Harold von Schmidt). National Archives and Records Administration, RG 44, 44-PA-184 (NAID 513630).

Text on the object

Original (English) · read from the image, not independently checked

HAVE YOU REALLY TRIED
TO SAVE GAS
BY GETTING INTO
A CAR CLUB?
[signature:] HAROLD VON SCHMIDT 1944
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944-O-585265