Help Swell the Fund! 5% of Today's Sales in Every One of Our Stores Will Be Donated to the Y.M.C.A. War Fund
A type-only sheet in red, white and navy announces that a share of the day's sales in every store of the issuing retailer will go to the Y.M.C.A. War Fund. The tell of transfer is the pairing of an ordinary purchase with a war-relief cause, so that shopping itself becomes the donation; the sheet gives a fixed figure (5 percent) and no other argument.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- Y.M.C.A. War Fund (retail sponsor not named on the sheet)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Y.M.C.A. War Fund. National Archives and Records Administration, 4-P-205.
Text on the object
HELP SWELL THE FUND! 5% of TODAY'S SALES in Every One of Our Stores will be Donated to the Y. M. C. A. WAR FUND
