Help the Red Cross
A nurse with a red cross on her cap and apron raises one arm beside the large headline 'Help the Red Cross' while holding a figure against her chest. The two-colour design relies on the organisation's own emblem and the nurse's image, with no argument beyond the headline.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- American Red Cross
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Health, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
American Red Cross. National Archives and Records Administration, 4-P-223.
Text on the object
HELP THE RED CROSS HERMAN ROE.G
The artist's name at bottom left is printed in two lines as 'HERMAN / ROE.G'.







