Here's how to head off runaway prices: Follow the 7-key plan to hold prices down
Home-front poster: a smiling woman in a hat holds grocery bags and a War Ration Book No. 3 beside a newspaper headed 'OPA top legal prices'. Seven keys spell V-I-C-T-O-R-Y, each carrying a household instruction such as buying war bonds, paying taxes and following ration rules. The acrostic and smiling shopper tie ordinary thrift to victory.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Office of War Information for the Office of Economic Stabilization
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of War Information for the Office of Economic Stabilization. National Archives and Records Administration, RG 44, 44-PA-971 (NAID 514478).
Text on the object
HERE'S HOW TO HEAD OFF RUNAWAY PRICES [newspaper:] OPA TOP LEGAL PRICES [ration book:] WAR RATION BOOK NO 3 FOLLOW THE 7-KEY PLAN TO HOLD PRICES DOWN V 1. Buy and hold War Bonds. I 2. Pay willingly our share of taxes. C 3. Provide adequate life insurance and savings for our future. T 4. Reduce our debts as much as possible. O 5. Buy only what we need and make what we have last longer. R 6. Follow ration rules and price ceilings. Y 7. Cooperate with our Government's wage stabilization program. Distributed by O.W.I. for the Office of Economic Stabilization
