Forensic Research Archive of Manipulation and Exploitation
He's extra alert when it's raining. Are you?, 1943 US poster: Traffic-safety sheet in the 'Victory Heroes' series

He's extra alert when it's raining. Are you?

Traffic-safety sheet in the 'Victory Heroes' series. Top panel: a helmeted soldier in a poncho drives a rain-lashed military truck past a convoy. Bottom panel: two children with umbrellas stand at a kerb beside a passing car. The headline asks the viewer to match the soldier's caution; the tell is the pairing of a military figure with an ordinary road scene.

Propaganda techniques used in this poster

TransferPlain folks
Date
1943
Period
Second World War
Made by
American Automobile Association, Traffic Engineering & Safety Department
Region
North America
Country
United States
Medium
Poster
Issuer type
NGO
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Warn or inform
Themes
Home front, Health
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
American Automobile Association, Traffic Engineering & Safety Department. National Archives and Records Administration, RG 44, 44-PA-985 (NAID 514492).

Text on the object

Original (English) · read from the image, not independently checked

HE'S EXTRA
ALERT
WHEN IT'S RAINING...
ARE
YOU?
[on truck:] U.S.A. W 89043
[imprint:] S. S. P. No. 149
Copyright 1943
American Automobile Association
Traffic Engineering & Safety Dept.
"VICTORY HEROES" SERIES
Accidents Are Avoidable
Alertness Avoids Accidents

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