Forensic Research Archive of Manipulation and Exploitation
His eyes are bright, good food helps keep them right, 1941 US poster: A large rabbit holding a carrot sits among trees while

His eyes are bright, good food helps keep them right

A large rabbit holding a carrot sits among trees while a girl peers down from a branch; a strip of foods labelled things you should eat runs along the bottom. The headline moves the rabbit's bright eyes onto the reader's own through diet. This is a nutrition notice and the persuasion technique is faint here; transfer is the closest fit.

Propaganda techniques used in this poster

Transfer
Date
1941
Period
Second World War
Made by
District of Columbia Society for the Prevention of Blindness
Region
North America
Country
United States
Medium
Poster
Issuer type
NGO
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Warn or inform
Themes
Health, Home front
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
District of Columbia Society for the Prevention of Blindness. National Archives and Records Administration, RG 44, 44-PA-992 (NAID 514499).

Text on the object

Original (English) · read from the image, not independently checked

His eyes are BRIGHT
GOOD FOOD
helps keep them RIGHT
THINGS YOU SHOULD EAT
DISTRICT OF COLUMBIA SOCIETY FOR THE PREVENTION OF BLINDNESS

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