I'll carry mine too!
Photographic poster of a smiling woman in a green suit and hat carrying wrapped parcels and a grocery bag, with the shadowed silhouettes of three marching helmeted soldiers behind her. The soldiers set the shopper in a military frame, a transfer from the army to a chore, and she is presented as an ordinary shopper; the base line ties carrying one's own parcels to making trucks and tires last.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- The Office of Defense Transportation (OWI Poster No. 28), artist Sarra
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Office of Defense Transportation. National Archives and Records Administration, RG 44, 44-PA-385 (NAID 513837).
Text on the object
I'LL CARRY mine too! TRUCKS AND TIRES MUST LAST TILL VICTORY [signature: SARRA] [imprint: OWI Poster No. 28. Additional copies may be obtained upon request from the Division of Public Inquiries, Office of War Information, Washington, D. C.] [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943—O—503155] [imprint: THE OFFICE OF DEFENSE TRANSPORTATION]
