Insignia, medals and decorations: U.S. Navy, Marines and Coast Guard
Sponsor-printed reference chart on a navy-blue ground: rows of Navy, Marine and Coast Guard shoulder devices, rating badges, specialty marks, service medals and decorations, with the Medal of Honor at the centre. A grey panel at the foot names the Commercial Credit Company and its employees in service. The technique is faint: the company's name sits beside the services' insignia, a transfer of their standing.
Propaganda techniques used in this advertisement
- Date
- 1942
- Period
- Second World War
- Made by
- Commercial Credit Company, Baltimore
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Commercial Credit Company, Baltimore. National Archives and Records Administration, RG 44, 44-PA-1101 (NAID 514628).
Text on the object
INSIGNIA, MEDALS AND DECORATIONS U. S. NAVY, MARINES AND COAST GUARD SEMPER FIDELIS CAP DEVICES OFFICER (Navy) OFFICER (Coast Guard) OFFICER (Marines) WARRANT OFFICER (Coast Guard) WARRANT OFFICER (Navy) AVIATOR Breast Emblem SUBMARINE Breast Emblem CHIEF PETTY OFFICER (Navy) MARINES (Enlisted) CHIEF PETTY OFFICER (Coast Guard) AVIATION OBSERVER Breast Emblem MIDSHIPMAN (Navy) CADET (Coast Guard) PARACHUTIST Breast Emblem OFFICERS SHOULDER AND CUFF DEVICES - NAVY ADMIRAL VICE ADMIRAL REAR ADMIRAL CAPTAIN COMMANDER LIEUTENANT COMMANDER LIEUTENANT (Senior Grade) LIEUTENANT (Junior Grade) ENSIGN CHIEF WARRANT OFFICER WARRANT OFFICER OFFICERS CORPS DEVICES - NAVY LINE COAST GUARD MEDICAL DENTAL CIVIL ENGINEERING SUPPLY CHAPLAIN (Christian) CHAPLAIN (Jewish) NAVY NURSE CORPS PETTY OFFICERS AND ENLISTED MEN RATINGS AND INSIGNIA CHIEF PETTY OFFICER (Outstanding Record) CHIEF PETTY OFFICER 1st CLASS PETTY OFFICER 2nd CLASS PETTY OFFICER 3rd CLASS PETTY OFFICER OFFICER'S STEWARD, 1st CLASS AVIATION MACHINIST'S MATE AVIATION CARPENTER'S MATE AVIATION AEROGRAPHER AVIATION METALSMITH AVIATION ORDNANCEMAN AVIATION GENERAL UTILITY SIGNALMAN CARPENTER'S MATE BOATSWAIN'S MATE QUARTERMASTER BUGLER MUSICIAN FIRE CONTROLMAN GUNNER'S MATE MACHINIST'S MATE RADIOMAN COMMISSARY STEWARD STOREKEEPER ELECTRICIAN'S MATE METALSMITH PHARMACIST'S MATE PHOTOGRAPHER YEOMAN COOK SERVICE MEDALS CIVIL WAR SPANISH WAR PHILIPPINE ISLANDS CHINA CUBA MEXICO GOLD LIFE SAVING NICARAGUA HAITI SANTO DOMINGO VICTORY MEDAL- WORLD WAR 2ND NICARAGUA YANGTSE OFFICERS' SHOULDER DEVICES AND DEPARTMENTAL INSIGNIA - MARINES LIEUTENANT GENERAL MAJOR GENERAL BRIGADIER GENERAL COLONEL LIEUTENANT COLONEL MAJOR CAPTAIN 1st LIEUTENANT 2nd LIEUTENANT WARRANT OFFICER ADJUTANT & INSPECTOR'S DEPT. QUARTERMASTER'S DEPT. PAYMASTER'S DEPT. BRIG. GENERAL'S AIDE AVIATION CADET CHIEF GUNNER BAND LEADER WARRANT OFFICERS DEVICES ELECTRICIAN (Chief and Warrant) CARPENTER (Chief and Warrant) RADIO ELECTRICIAN (Chief and Warrant) MACHINIST (Chief and Warrant) PAY CLERK (Chief and Warrant) PHARMACIST (Chief and Warrant) GUNNER (Chief and Warrant) NON-COMMISSIONED OFFICERS - MARINES 1st GRADE LINE 2nd GRADE LINE 3rd GRADE LINE 1st GRADE STAFF 2nd GRADE STAFF 3rd GRADE STAFF 4th GRADE 5th GRADE 6th GRADE ENLISTED MEN'S SPECIALTY INSIGNIA - NAVY SUBMARINE RIGID AIRSHIP GUN POINTER MASTER DIVER EX-APPRENTICE TURRET CAPTAIN BOMB SIGHT MECHANIC NAVY E MASTER HORIZONTAL BOMBER TORPEDOMAN GUN CAPTAIN PARACHUTE MAN DIVER, FIRST CLASS SEAMAN GUNNER PRINTER EXPERT RIFLEMAN SHARPSHOOTER-RIFLE GUN POINTER, 1st CLASS DECORATIONS VALOUR MEDAL OF HONOR (New) MEDAL OF HONOR (Old) BREVET MEDAL (Marines) DIST. SERV. MEDAL NAVY CROSS DIST. FLYING CROSS SPEC. MERITORIOUS SERVICE AND COMMEMORATIVE MEDALS SILVER LIFE SAVING EXPEDITIONARY (Navy) [remaining small chart labels (insignia, rating, medal and decoration names) cut at the 4000-character cap; the list above runs in reading order from the top of the sheet] Compliments of COMMERCIAL CREDIT COMPANY - Baltimore More than 600 men, 25% of the male employes of the Company and subsidiaries, are serving in the American Armed Forces. This Company has geared its operation to make available to American Industry its resources and its many years of experience in financing to speed war production. Facilities are also available for Non-Notification Open Account Financing, Factoring and Credit Insurance for manufacturers and wholesalers. This Company for thirty years directly, and through its subsidiaries, has been financing the purchase of automobiles, refrigerators, heating equipment, ranges, radios and other time and labor saving equipment for both industries and individuals. In many states the Company makes available a cash loan plan for automobile owners and under the terms of FHA property owners may borrow to make additions and improvements to their properties. CREDIT FACILITIES FOR AMERICAN INDUSTRIES AND FAMILIES AS OF MARCH 1942 PRINTED IN U.S.A. (c) 1942
Text exceeds the 4000-character cap; the sponsor panel and imprint are given in full, and the chart labels are cut part-way (marked in the text).
