Is your farming on the level?
Illustrated poster: a close-up of a bearded farmer in a star-banded hat, thumb raised, beside contour-ploughed hillside fields, a barn and a truck, with a 'Food for Freedom' badge. Headline 'Is your farming ON THE LEVEL?' over 'Contour farming increases yields NOW'. The star hat borrows national symbols, and 'Food for Freedom' is the abstract slogan.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Boards (Food for Freedom)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Boards. National Archives and Records Administration, RG 44, 44-PA-1107 (NAID 514634).
Text on the object
Is your farming ON THE LEVEL? Contour farming increases yields NOW FOOD FOR FREEDOM WAR BOARDS UNITED STATES DEPARTMENT OF AGRICULTURE [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942-494393
