Join: All You Need Is a Heart and a Dollar
A very large red cross on a plain ground sits between the word 'Join' in oversized red lettering and the line 'all you need is a heart and a dollar.' The sheet names no argument, only the emblem and a membership price. The tell is the pairing of the familiar relief symbol with an abstract virtue ('a heart'), which lets the emblem carry the appeal.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- American Red Cross (identified by its emblem; no imprint printed)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Health
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
American Red Cross. National Archives and Records Administration, 4-P-209.
Text on the object
Join -all you need is a heart and a dollar
