Content note: African figures drawn as racial stereotypes. This object is shown as it was published. Why
"Jungles Today, Gold Mines Tomorrow" (Empire Marketing Board, 1926)
A poster for Britain's state Empire Marketing Board draws two African figures in stock costume beside a ledger showing colonial trade rising from £2.25 million in 1895 to £24 million in 1925, offering the figures as proof of imperial benefit while giving no wages, population or share of the returns for the colonial producers it depicts.
Propaganda techniques used in this poster
- Date
- 1926
- Period
- Interwar
- Made by
- Empire Marketing Board (United Kingdom)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Source, Rights
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Baldwin Government
- Leader
- Stanley Baldwin
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Empire and colonialism, Economy and finance, Race and ethnicity
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 27, 2026
- Rights
- Public domain (Commons: PD-US expired; Empire Marketing Board Crown copyright expired)
E. McKnight Kauffer for the Empire Marketing Board, c. 1926-27
Text on the object
Original (English) · read from the image, not independently checked
JUNGLES TO-DAY ARE GOLD MINES TO-MORROW. TROPICAL AFRICAN COLONIES = IN ACCOUNT WITH = THE HOME COUNTRY GOODS WE SOLD GOODS WE RECEIVED 1895 - £2,250,000 1895 - £2,000,000 1905 - £4,500,000 1905 - £3,000,000 1910 - £8,750,000 1910 - £5,250,000 1915 - £9,500,000 1915 - £10,500,000 1925 - £24,000,000 1925 - £20,250,000 GROWING MARKETS FOR OUR GOODS E. McKnight Kauffer
The artist's name at the bottom centre is printed very small and faint; transcribed with medium confidence, consistent with the attribution already in this entry's license/notes fields.
