Nanyang Brothers Tobacco advertisement: "Chinese people love Chinese goods" (Chinese Mail, Hong Kong, 1925)
Newspaper advertisement in which a tin and a loose cigarette marked 'Double Cross, 50 Cigarettes' sit against a background made entirely of one repeated line of characters, 'Chinese people love Chinese goods / Chinese cigarettes / China'. The slogan is printed hundreds of times as if the whole readership already said it, and it attaches national loyalty to a brand of cigarette.
Propaganda techniques used in this advertisement
- Date
- December 22, 1925
- Period
- Interwar
- Made by
- Nanyang Brothers Tobacco Co., Ltd (Hong Kong and Shanghai)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Source, Rights
- Region
- East Asia
- Country
- British Hong Kong
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- British Hong Kong
- Leader
- Cecil Clementi
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Empire and colonialism
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (Chinese Mail, Hong Kong, 22 December 1925), retrieved September 29, 2026
- Rights
- Public domain (published 1925; Wikimedia Commons tags it PD-1996, published outside the US before 1989)
Chinese Mail (Hong Kong), 22 December 1925, via Wikimedia Commons
Text on the object
Original (Chinese) · read from the image, not independently checked
中國人愛中國貨 中國人愛中國烟 中國人愛中國 [the three lines repeat across the whole background] DOUBLE CROSS 50 CIGARETTES [smaller label text on the tin: illegible] [banner at foot, printed right to left] 白告司公限有草煙弟兄洋南 (南洋兄弟煙草有限公司告白)
Chinese people love Chinese goods Chinese people love Chinese cigarettes Chinese people love China [the three lines repeat across the whole background] DOUBLE CROSS 50 CIGARETTES [smaller label text on the tin: illegible] [banner at foot] Notice of the Nanyang Brothers Tobacco Company, Limited
The background text is a tiled slogan; the three lines were read from the repeated blocks and from the Commons description. Some cells are broken by the picture. The banner is printed right to left and is also given in normal reading order in brackets.
