Forensic Research Archive of Manipulation and Exploitation
Keep 'em Rolling!, 1941 US poster: Photomontage of a masked welder in a blue field, with a column of four tanks receding

Keep 'em Rolling! (Tanks)

Photomontage of a masked welder in a blue field, with a column of four tanks receding across red-and-white flag stripes and the slogan 'Keep 'em Rolling!'. Placing the factory worker in the flag's canton and the tanks across its stripes links his work to the nation and its army (transfer).

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1941
Period
Second World War
Made by
Division of Information, Office for Emergency Management, artist Leo Lionni
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
War and the military, Home front, Labor
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Division of Information, Office for Emergency Management. National Archives and Records Administration, RG 44, 44-PA-214 (NAID 513657).

Text on the object

Original (English) · read from the image, not independently checked

KEEP 'EM ROLLING!
DIVISION OF INFORMATION
OFFICE FOR EMERGENCY MANAGEMENT
WASHINGTON, D.C.
[signature:] Lionni '41
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1941

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