Keep It Coming: Waste Nothing (Gen. John J. Pershing)
A line of lorries marked 'food' climbs a snowy road past a greatcoated soldier who gestures them onward, above a quotation attributed to General John J. Pershing about feeding soldiers at the front and the women and children behind the lines. The tell of testimonial is the commander's name attached to a household request to waste nothing, with the soldier and supply column linking kitchen thrift to the front.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-4.
Text on the object
KEEP it COMING "We must not only feed our Soldiers at the front but the millions of women & children behind our lines" Gen. John J. Pershing WASTE NOTHING UNITED STATES FOOD ADMINISTRATION
