Content note: Cartoon caricature of Adolf Hitler being struck in the seat by a hot shell, with a swastika on his cap. This object is shown as it was published. Why
Keep him goose-stepping!
Cartoon sponsor poster: a worker in a blue cap and red neckerchief shoves a glowing shell, held in tongs, into the seat of a caricatured Adolf Hitler (swastika cap flying off, mouth open), under the headline 'Keep him goose-stepping!'. The tell is ridicule of the enemy leader (name-calling) plus the call 'Let's go, everybody!'.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Oldsmobile Division, General Motors Corporation
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Oldsmobile Division, General Motors Corporation. National Archives and Records Administration, RG 44, 44-PA-1188 (NAID 514786).
Text on the object
KEEP HIM GOOSE-STEPPING! LET'S GO, EVERYBODY! KEEP 'EM FIRING! [imprint:] COPYRIGHT, 1942 — OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION, LANSING, MICHIGAN [imprint:] LITHO IN U.S.A. —12—
