Keep it up brother: This war's not won by a damn sight!
Production-drive poster: a helmeted soldier in red tones twists toward the viewer with a pistol raised, a shell burst behind him, under 'KEEP IT UP BROTHER' and 'THIS WAR'S NOT WON BY A DAMN SIGHT!'. The soldier's combat effort is set as the model for workers (transfer), and 'not won' warns against slackening (a mild fear-appeal).
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- War Production Board, War Production Drive Committee (artist Clayton Knight)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
War Production Board. National Archives and Records Administration, RG 44, 44-PA-1196 (NAID 514802).
Text on the object
KEEP IT UP BROTHER THIS WAR'S NOT WON BY A DAMN SIGHT! WAR PRODUCTION BOARD War Production Drive Headquarters WASHINGTON, D. C. A-33 [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943-O-513767] WAR PRODUCTION DRIVE COMMITTEE [signature: Clayton Knight]
