"Keep That Lumber Coming!"
Painted scene of soldiers carrying timber beams to a pontoon bridge over a river while a shell bursts in the water and an anti-aircraft gun fires. A soldier in the foreground cups his hand to his mouth and shouts the headline. The danger shown at the front is tied to the supply of lumber at home, with a serviceman as the speaker (testimonial, fear-appeal).
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, artist Earl B. Winslow
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-210 (NAID 513653).
Text on the object
"KEEP THAT LUMBER COMING!" U.S. ARMY [signature:] Earl B. Winslow [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943—O—528358
