Keep the Home Front Pledge
A young woman in a striped blouse and apron raises her right hand as if taking an oath, in front of a blue circle with stars, beside a 'Food Fights for Freedom' card. Below, yellow panels ask for paying no more than ceiling prices and full ration points. The oath gesture and everyday housewife figure frame compliance as a personal pledge (plain-folks, glittering-generalities).
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Office of Price Administration (food rationing and price control campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Issuer not printed on the sheet. National Archives and Records Administration, RG 44, 44-PA-209 (NAID 513652).
Text on the object
KEEP THE HOME FRONT PLEDGE Pay no more than Ceiling Prices Pay your Points in full PRODUCE AND CONSERVE SHARE AND PLAY SQUARE FOOD FIGHTS for freedom [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944—O—571209
