Content note: Side text uses the period slur 'Japs' for Japanese forces, printed as on the sheet. This object is shown as it was published. Why
Lamb feeders! Produce shearlings! Help keep our flyers warm
Farm-production poster: a flyer in a sheepskin flying suit climbs onto an aircraft wing under the headline 'Lamb Feeders! Produce Shearlings!' and the banner 'Help keep our flyers warm'. The tell is transfer, with the airman's image attached to a request to farmers, plus a price box. The side text refers to the enemy as 'Japs and Nazis'.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Not named on sheet (printed by the U.S. Government Printing Office; refers farmers to the county agent)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Not named on sheet (U.S. Government Printing Office). National Archives and Records Administration, RG 44, 44-PA-1237 (NAID 514843).
Text on the object
LAMB FEEDERS! PRODUCE SHEARLINGS! HELP KEEP OUR FLYERS WARM Keep our boys warm if you expect them to make it hot for the Japs and Nazis. This flyer is going up to fight where it's 30 to 60 degrees below zero, dressed in a flying suit made of sheepskins. SHEARLING VALUES No.1 Pelt- Wool 1/2 to 1 inch in length $2.15 No. 2 Pelt- Wool 1/4 to 1/2 inch in length $1.90 SHEAR YOUR LAMBS SIX WEEKS BEFORE MARKETING SEE YOUR COUNTY AGENT OR MARKET AGENCY FOR FURTHER DETAILS [imprint: U.S. GOVERNMENT PRINTING OFFICE: 1943 O-481917]
