Less to Wear Means More for War
A pictogram sheet shows textile production halved by clothes rationing, with arrows to '250,000 tons' of shipping and '400,000 workers' released for war. The tell is card-stacking: the savings are presented as figures only, with no source, period or comparison, and rationing is framed solely by what it frees for the war effort.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Chromoworks Ltd., London (printer; no issuing body named)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Issuer not named on the sheet; printed by Chromoworks Ltd.. National Archives and Records Administration, 44-PF-400c.
Text on the object
LESS TO WEAR MEANS MORE FOR WAR Britain's CLOTHES RATIONING has cut her Textile Production by half This cut in textiles releases ..... this shipping & manpower PRE-WAR PRODUCTION PRODUCTION NOW 50% CUT 250,000 TONS 400,000 WORKERS G.P.G./AM./5 PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON 51-2968.
