Forensic Research Archive of Manipulation and Exploitation
Let's go, everybody! Keep 'em firing!, 1942 US poster: War-production poster of a shouting factory worker in a blue shirt

Let's go, everybody! Keep 'em firing!

War-production poster of a shouting factory worker in a blue shirt swinging a clenched fist, above a red panel with the words 'Keep 'em firing!', fighter planes, a gun crew and tanks firing. The worker's effort and the front-line firing are joined in one design, so the soldiers' action is presented as the factory's output (transfer).

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1942
Period
Second World War
Made by
Oldsmobile Division, General Motors Corporation
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor, War and the military
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Oldsmobile Division. National Archives and Records Administration, RG 44, 44-PA-1265 (NAID 514871).

Text on the object

Original (English) · read from the image, not independently checked

LET'S GO, EVERYBODY!
KEEP 'EM FIRING!
COPYRIGHT, 1942—OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION
-4-  LITHO. IN U.S.A.

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