Make batteries last longer
Army equipment-conservation sheet: a vehicle battery with a red 'OK' inspection tag breaks through a page of printed technical-manual text. A red panel reads 'Make batteries last longer', then two numbered steps and 'See the TM for your equipment'. The technique is faint here; the closest is transfer, borrowing the manual page's authority for a maintenance instruction.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Project (SAVE, U.S. Army Conservation Program)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Project. National Archives and Records Administration, RG 44, 44-PA-1445 (NAID 515108).
Text on the object
(1) INSTALL BATTERY. Select battery and test each cell (sub- par. b (1) above). Use battery lifter strap at terminals and position battery in hanger. Positive (+) terminal of battery must be toward front of vehicle on long wheelbase models or toward outside on short wheelbase. (2) ATTACH[rest of line hidden by the battery image] [illegible]urface of battery posts and cable tern[hidden] [illegible]ctive battery terminals; ground strap [hidden] [illegible]able to positive (+). Tighter[hidden] [illegible]ase to prevent corrosion (3) [hidden] [illegible]ver hanger studs. e. [hidden] [illegible]satisfactory, tests out[hidden] (a[hidden] [illegible]cover outward to remov[hidden] [illegible]e terminals from battery ter[hidden] [illegible]olt nuts. Remove terminals fro[hidden] [illegible]ger. Remove two nuts, lock [hidden] [illegible]g ground strap to frame. Re[hidden] [illegible]elbase), or (GM- 5275713-[hidden] ([hidden] [illegible]rap in solu- tio[hidden] [illegible]on. Clean bo[hidden] [illegible]scraping. At[hidden] [illegible]ers on out[hidden] [illegible]rail. Be sure [hidden] [illegible]osition batter[hidden] [illegible]rap term[hidden] [illegible]on po[hidden] [illegible] at eac[hidden] [illegible]nd sec[hidden] [hidden under the red panel] bolt[hidden] [illegible]or by scraping. Atta[hidden] [illegible]ail, using two bolts with flat washers on outside and lock washers and nuts at inside of frame side rail. Be sure all bolting surfaces are clean and that nuts are tight. P[illegible]on battery in hanger. Clean terminals of battery. Position ground strap *OK MAKE BATTERIES LAST LONGER 1 INSTALL THEM SECURELY 2 SERVICE THEM REGULARLY * See the TM for your equipment [imprint: SAVE, U.S. ARMY CONSERVATION PROGRAM] [imprint: ARMY CONSERVATION PROJECT NO. 129-O-23] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944-O-617791] [imprint: Distribution: C (1) except oversea "X"]
The background manual text is partly covered by the battery picture and the red panel; covered parts are marked [hidden].
