Member of U.S. Food Administration: Food Will Win the War, 1917 US poster: A navy-blue window card with a red-and-white

Member of U.S. Food Administration: Food Will Win the War

A navy-blue window card with a red-and-white striped border shows a shield emblem on a ribbon reading 'Member of U.S. Food Administration'. The slogan 'Food will win the war' sits above a pledge to keep meatless, wheatless and porkless days. The tell is the display of membership: the card shows a household or shop publicly signalling compliance, which invites neighbours to do the same.

Propaganda techniques used in this poster

Date
1917
Made by
U.S. Food Administration
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-77.

Text on the object

Original (English) · read from the image, not independently checked

MEMBER OF U.S. FOOD ADMINISTRATION

Food will win the war

We observe Meatless days
Wheatless days - Porkless days

and carry out all conservation rules of the U.S.Food Administration

FORBES BOS[…] [printer's imprint, lower right edge, cut off]

The imprint at the lower right edge is tiny and partly cut off; only 'FORBES' and the start of a second word ('BOS...') can be read. The seal at top centre is not text.