Milk and Money: Vital for victory! Put part of every milk check in war bonds
War bond poster over a black-and-white photograph of a farmstead: a man reading mail at the roadside mailbox and a milk-can truck waiting in the drive. Red type reads 'Milk and Money' and 'Vital for Victory!', with 'Put Part of Every Milk Check in War Bonds' below and a Minuteman statue figure. The ordinary farm scene is plain folks; the Minuteman figure transfers Revolutionary-era authority to the purchase.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- War bonds campaign (issuer not printed; U.S. Government Printing Office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
War bonds campaign (issuer not printed; U.S. Government Printing Office). National Archives and Records Administration, RG 44, 44-PA-1357 (NAID 515011).
Text on the object
MILK and MONEY Vital for Victory! Put Part of Every Milk Check in WAR BONDS [on the truck:] [illegible] [imprint:] ☆ U. S. GOVERNMENT PRINTING OFFICE : 1943—O-538479
