More comfort, less work: Coal is scarce, don't waste it!, 1944 US poster: Instruction poster with a cutaway drawing

More comfort, less work: Coal is scarce, don't waste it!

Instruction poster with a cutaway drawing of a coal-fired heater and arrowed tips on damper, draft, fuel level, ash bed and ash pit, under the headline more comfort less work. The technique is faint: the sheet offers one benefit (comfort for less effort) beside a plain scarcity statement, Coal is scarce, don't waste it.

Propaganda techniques used in this poster

Date
1944
Made by
U.S. Army, Office of the Chief of Engineers, Army Conservation Project
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Army, Office of the Chief of Engineers, Army Conservation Project. National Archives and Records Administration, RG 44, 44-PA-1363 (NAID 515017).

Text on the object

Original (English) · read from the image, not independently checked

more COMFORT less WORK
FOLLOW THESE SIMPLE RULES
Barometric Damper should operate freely, prevents overheating and saves coal.
Open draft register just enough to keep the room warm.
Do not fill above top of fire brick flues.
BURN THE COAL . . . don't shake it through the grate.
Keep a DEEP bed of ashes when the weather is mild.
. . and a THIN bed of ashes when the weather is cold.
KEEP ASH PIT CLEAN.
KEEP ASH PIT DOOR CLOSED. Avoid admitting too much air at base of heater.
COAL IS SCARCE · DON'T WASTE IT!
[seal:] U.S. ARMY SAVE CONSERVATION PROGRAM
ARMY CONSERVATION PROJECT 108-E-23
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944 O-603835
OFFICE OF THE CHIEF OF ENGINEERS