New Society
A landscape photo sheet under a red headline, 'New Society', reports that in Bình Thuận province Highland (Thượng) people who fled the Communists receive building materials and monthly rations. Three photographs show smiling villagers carrying supplies, a welfare worker tending a Highland mother and baby, and a nurse with a wounded militiaman. The tell is the uniformly cheerful scenes of aid; 'new society' is used without a definition.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- South Vietnamese government social-welfare and highland-refugee programme, Bình Thuận province; printed by the JUSPAO printing section, Saigon (sheet code SP-1117)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Reassure
- Themes
- Home front, Health
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
South Vietnamese government social-welfare and highland-refugee programme, Bình Thuận province; printed by the JUSPAO printing section, Saigon (sheet code SP-1117). National Archives and Records Administration, 306-VP-7-1117.
Text on the object
XÃ HỘI MỚI Tại Bình Thuận, ngoài việc cung cấp phương tiện, vật dụng xây cất nhà cửa, đồng bào Thượng ty-nạn cộng-sản còn được nhận lãnh hàng tháng các vật phẩm như: quần áo, dầu ăn, gạo, chăn mền, thuốc men, vãi v.v... Đồng bào Thượng Xã Sông Trao hân hoan trước tấm lòng ưu ái của Chính-Phủ đối với họ trong công cuộc kiến tạo cuộc sống mới. Tại mỗi Xã thường đều có một bệnh xá hộ sinh để săn sóc bệnh tật cho Đồng bào. Cán bộ Xã-Hội đang săn sóc cho một sản phụ người Thượng. Sau trận chiến đấu chống Việt Cộng tấn công làng, một chiến sĩ Nghĩa Quân bị thương đang nằm điều trị tại bệnh-xá địa-phương. Nữ Cán Bộ Xã Hội đang săn sóc và thăm hỏi sức khỏe. SP-1117
NEW SOCIETY In Bình Thuận, besides being supplied with means and materials for building houses, the Highland compatriots who are refugees from communism also receive each month items such as: clothes, cooking oil, rice, blankets, medicine, [unclear] and so on... The Highland compatriots of Sông Trao Village are overjoyed at the Government's loving care for them in the work of building a new life. In each Village there is usually a maternity clinic to care for the illnesses of the compatriots. A Social Cadre is caring for a Highland woman who has just given birth. After a battle against a Viet Cong attack on the village, a wounded Popular Force soldier lies receiving treatment at the local clinic. A woman Social Cadre is caring for him and asking after his health. SP-1117
Read from the image; some diacritics in the smaller caption type are faint and could not be fully verified. 'Vãi' in the list of rations is printed as such and may be a misprint of a word such as 'sữa' (milk) or 'vải' (cloth); it is left as [unclear] in the translation because the word cannot be read with confidence. 'Nghĩa Quân' is rendered 'Popular Force' (the local militia).
