Những người bạn giúp đỡ chúng ta! (Friends Who Help Us!)
A Vietnamese-language sheet (code SP-1448) pairs a photograph of a U.S. Marine standing beside a seated Vietnamese child on a drum marked 'Division Band, Camp Pendleton' with one of a Marine bandaging an elderly man's foot. The text calls the Marines brave fighters against the North Vietnamese and Viet Cong invaders and also gentle friends who help refugees, build schools and treat the sick. Warm personal imagery is attached to the armed force, and the text ties that image to the promise of peace.
Propaganda techniques used in this poster
- Date
- 1966
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO), Saigon
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Reassure
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO), Saigon. National Archives and Records Administration, 306-VP-01-1448.
Text on the object
NHỮNG NGƯỜI BẠN GIÚP ĐỠ CHÚNG TA ! Những chiến sĩ Thủy Quân Lục Chiến Mỹ, đã từng chiến đấu can đảm chống bọn Cộng Sản xâm lăng Bắc Việt và Việt Cộng, cũng là những người bạn dịu dàng của nhân dân. Họ đã giúp đỡ đồng bào tỵ nạn, hổ trợ công cuộc xây dựng trường học, chữa bệnh người đau ốm. Họ giúp ta chống lại kẻ thù của xứ sở để chúng ta có thể tìm lại được thanh bình. SP-1448 [on the drum:] ...IVISION BAND ... GUADALCANAL ... PENDLETON
FRIENDS WHO HELP US! The U.S. Marines, who have fought bravely against the invading Communists of North Vietnam and the Viet Cong, are also gentle friends of the people. They have helped refugee compatriots, supported the building of schools and treated the sick. They help us fight the enemy of the country so that we can find peace again. SP-1448 [on the drum:] ...DIVISION BAND ... GUADALCANAL ... PENDLETON
Translation is FRAME's own literal rendering of the poster's Vietnamese text and has not been checked by a fluent reader; diacritics are transcribed as legible at this resolution.
