Content note: Photographs of wounded and dead U.S. servicemen, and captions that use the wartime term 'Jap' for Japanese forces. This object is shown as it was published. Why
No matter how you look at it... Victory comes high!
Navy industrial-incentive poster: a large photograph of Marines treating a wounded man sits above four smaller photographs (bodies on Tarawa beach, a burning fuel dump, a wrecked flight deck, a ship's crew fighting a fire), each with a caption linking the scene to war-plant output, ration-board requests and spare parts. The tell is the pairing of casualty photographs with a work request to the home audience.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Navy, Industrial Incentive Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy. National Archives and Records Administration, RG 44, 44-PA-1413 (NAID 515077).
Text on the object
no matter how you look at it... VICTORY COMES HIGH! This Marine was wounded in a fight for the Cape Gloucester air strip. The planes you are building are needed for operations from these hard-won enemy bases. Death beach at Tarawa. Winning this Jap-held island in the South Pacific was a costly victory but the lessons learned will mean fewer dead Americans on the road to Tokyo. 8,000 drums of gas and oil go up in smoke after a Jap air raid on Bougainville. Losses like this keep U. S. fighter planes grounded. Think of this when you ask your ration board for extra gas! This plane was smashed when a Jap dive bomber took a suicide dive onto the flight deck of the U.S.S. "Enterprise." The spare parts you make are needed to repair damage from enemy actions. All in a day's work. Men on the U.S.S. "Savannah" put out a fire from a Nazi bomb hit, rescued her wounded, and continued to bombard the enemy on the shore at Salerno. What Did You Do Today? [imprint:] ☆ U. S. GOVERNMENT PRINTING OFFICE : 1944—O-573418 [imprint:] OFFICIAL NAVY POSTER, INDUSTRIAL INCENTIVE DIVISION, 5—80M
