Forensic Research Archive of Manipulation and Exploitation
Our hat's in the ring for Victory. 'Keep 'em rolling'. The railroads are the backbone of offense, 1941 US poster: Striped

Our hat's in the ring for Victory. 'Keep 'em rolling'. The railroads are the backbone of offense

Striped railroad cap bearing the Union Pacific shield sits inside a red, white and blue ring among stars, under 'Victory' in large red script. The tell is company branding set in patriotic colours, with the slogan 'Keep 'em rolling' and the claim that railroads are the backbone of offense.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1941
Period
Second World War
Made by
Union Pacific Railroad
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance, Labor
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Union Pacific Railroad. National Archives and Records Administration, RG 44, 44-PA-1481 (NAID 515146).

Text on the object

Original (English) · read from the image, not independently checked

OUR HAT'S IN THE RING FOR
Victory
[text on cap shield:] UNION PACIFIC
"KEEP 'EM ROLLING"
THE RAILROADS ARE THE BACKBONE OF OFFENSE

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