Produce high grade cotton: Make the grade this year
A soldier in a helmet with a submachine gun crouches beside a large cotton boll on a red ground, the boll carrying four picking rules. The pairing 'More equipment for him ... more money for you!' ties crop quality to the soldier (transfer) and to the grower's own income, with only the benefits stated.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. government (issuer not printed; Government Printing Office imprint); artist Robert E. Lee
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government. National Archives and Records Administration, RG 44, 44-PA-1553 (NAID 515218).
Text on the object
Produce HIGH GRADE Cotton PICK DRY AS POSSIBLE KEEP TRASH OUT PICK BEFORE WEATHER DAMAGE KEEP GOOD COTTON SEPARATE More equipment for HIM ...more money for YOU! MAKE THE GRADE THIS YEAR [signature:] ROBERT E LEE [handwritten:] Cotton [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1944—O—[number illegible]
