Produce more milk for him
Red, black and white poster: a mud-streaked soldier in a helmet crawls toward the viewer with a rifle, a Food for Freedom roundel at lower right. The headline 'Produce more MILK for HIM' ties a farm output goal to the fighting man pictured. The technique is transfer of the soldier's sacrifice onto the dairy farmer's task.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Boards
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture. National Archives and Records Administration, RG 44, 44-PA-1580 (NAID 515245).
Text on the object
[emblem:] FOOD FOR FREEDOM Produce more MILK for HIM [imprint:] WAR BOARDS UNITED STATES DEPARTMENT OF AGRICULTURE [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943--O-513618
